Gemma Poole, CEO

“Welcome to The Essential Baby Co in the Community CIC, a not-for-profit organisation proud to bring about positive changes in diverse communities through community-driven initiatives. Our goal is to unlock boundless potential within these communities through haPPIE™ which stands for: holistic approach to Patient and Public Involvement and Evaluation®.

To make a real difference in maternity care, we understand the need to change the way we deliver maternity services. That's why we're committed to creating inclusive tools and resources. We aim to empower patients and the public, encouraging active participation in developing solutions that educate, inform, and advocate for Black and brown skin communities.

Our focus is exclusively on community-centred initiatives, making the needs of the community our top priority. Our three distinctive principles guide our vision of a social movement where marginalised communities work alongside healthcare professionals as partners in their care.

Join us in our mission to bridge the gap between marginalised communities and healthcare. The Essential Baby Co in the Community CIC is here to foster positive change in maternity services, positioning us as the go-to organisation for making a meaningful impact..”